Digital Marketing & SEO Complete Course: Latest Edition 2021 – Udemy

(10 customer reviews)




What you’ll learn

  • End-to-end knowledge of Digital Marketing & SEO
  • Become a top Digital Marketing Specialist/Manager
  • What is Digital Marketing
  • Digital Marketing Scope
  • Digital Marketing Terminologies
  • Google Updates
  • Social Media Marketing
  • Websites and basic Web Design
  • WordPress Website Creation
  • SEO (Search Engine Optimization) – overview, why it is needed, how it works
  • Components of SEO
  • On-page and Off-page SEO Factors
  • Technical & Content SEO
  • Main elements of Technical SEO
  • Title and Meta tags, Header tags optimization
  • Google Search Console, Bing Webmaster
  • Blog set-up for Blogger and WordPress
  • Off-page SEO, Blogger Posting
  • Google Analytics and Google Tag Manager
  • Keywords Research
  • SEO Tools & SEO Reporting
  • Content Marketing and Posting
  • Local Business Listing in Google My Business and Bing Places for Business
  • Client Emails
  • Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads
  • Google Ads – Text & Search Ads, Display Ads, YouTube Ads, Smart Campaigns
  • Microsoft Advertising including Yahoo Ads
  • Facebook Marketing – Organic posts and Paid Marketing
  • Creating & Promoting company page on Facebook, LinkedIn
  • Handling Twitter handle
  • Posting on Quora, Medium, EzineArticle, wikiHow
  • Content Marketing Platforms
  • Video Marketing

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Digital Marketing is the advertising, networking or positioning of a brand, marketing of products and services online through technology. In essence, digital marketing refers to all online activities such as websites, social media and search engine optimization.

Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing today. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice, as well as the latest frameworks to plan, implement and evaluate digital marketing activity.

In simple words, Digital marketing is marketing that takes place via Internet-connected devices. Email marketing, content marketing, social media marketing, and many other facets of digital marketing are essential for today’s entrepreneurs.

Digital marketers spend their time studying how people relate to one another online, creating content for online consumption, and mastering digital mediums. As you get more comfortable with marketing in the digital space, your readership, viewership, and sales will likely grow.

SEO stands for Search Engine Optimization. SEO is the process of improving the quality and quantity of website traffic to a website and a web page’s ranking on search engines such as Google and Bing.

This Digital Marketing & SEO course by Uplatz will prepare you for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as online advertising, social media, content marketing, analytics, consumer psychology and digital advertising. It has been designed for students who are interested in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.

Embedding an understanding of digital marketing strategies, dynamics and platforms, you will take the knowledge and skills developed on the course and apply them to a variety of practice based, real-life learning will complement theory. You will also learn how to run paid media campaigns and ads on Google, Bing, Facebook, LinkedIn, and Twitter. Besides other topics, this Digital Marketing course covers social media marketing, video advertising, content marketing, blogging, and the like.

This Digital Marketing & SEO course will also help you to gain knowledge on how to complete a competitive analysis on a webpage, develop a solid approach for achieving a productive and successful relationship with your client, create influencer relationships and collaborations and analyze data to see which content gets the most shares, create a final report of your findings and recommendations for SEO and present your recommendations to your client. The practical SEO training part of the course shows you how to increase traffic to your website and improve your conversion rate. Some of the key objectives of learning SEO skills are:

  • Improve your website optimization strategy

  • Enhance your SEO keyword research

  • Conduct a competitor keyword analysis

  • Build a SEO measurement framework

  • Improve your landing page optimization

  • Develop your off page SEO tactics

Digital Marketing & SEO – Course Syllabus

  • What is Digital Marketing

  • Digital Marketing Scope

  • Digital Marketing Terminology

  • What is Google Update

  • List of key Google Updates

  • Social Media Marketing introduction

  • Various types of websites

  • What to see in a website

  • Basic webpage designing

  • Creation of a website

  • Website core structure

  • What is SEO (Search Engine Optimization)

  • Why businesses need SEO

  • Components of SEO

  • On-page SEO

  • On-page on-site SEO factors

  • Google Search Console

  • Yahoo & Bing Webmaster tools

  • Title tags, Meta tags, Header tags optimization

  • Blog setup for Blogger and WordPress

  • Blogger-posting

  • Off-page-SEO

  • WordPress website creation

  • Google Analytics introduction

  • Google Analytics Goal report

  • Google Tag Manager and eCommerce

  • Google-analytics-Vs-GA4

  • htaccess File

  • SEO Tools introduction

  • Keywords Research

  • Off-page optimization introduction

  • Article Guest Posts

  • Off-page Activities

  • Technical-SEO

  • Local Business Listing introduction

  • Google and Bing local listing

  • SEO reporting

  • Client emails

  • Google Ads – introduction, search ads, display ads, shopping ads

  • YouTube ads, app promotion, smart campaigns, tips & tricks

  • Yahoo Ads

  • Social Media Marketing

  • Facebook – introduction, groups, company page, widget, Facebook ads and paid campaigns

  • LinkedIn – introduction, account creation, company page creation

  • Twitter marketing

  • Why Content Marketing

  • Quora

  • Medium

  • EzineArticle

  • wikiHow and other platforms

  • Video promotion

  • Canva

  • Email Marketing

  • Mail250 Guide

  • Mailchimp account & complete guide

  • Zoho campaigns

  • Sendinblue intro and guide

  • Inbound Marketing

  • Hubspot Form – Email, Chat, chat installation

  • Facebook Marketplace

  • YouTube optimization – channel & videos optimization

  • Figma collaborative design tool guide

Who this course is for:

  • Digital Marketing Executives
  • SEO Specialists & Analysts
  • Digital Marketing Managers
  • Digital Marketing Paid Media Executives
  • Newbies and beginners aspiring for a career in Digital Marketing
  • Anyone who wants to become a Marketing Specialist
  • Social Media Marketing Executives
  • Ads Campaign Managers
  • Entrepreneurs and self-employed individuals who wish to do online marketing for their own business
  • Digital Marketing Specialists, eCommerce
  • SEO Consultants & Strategists
  • Content Marketers
  • Advertising Managers
  • Marketing Analysts & Consultants
  • Marketing Assistants
  • Head of Digital Marketing and Automation
  • Account Managers Digital Marketing
  • Brand Specialists
  • Email Marketing Specialists
  • Content Managers
  • Technical & Content SEO Specialists

Course content

  • Digital Marketing Introduction
  • Digital Marketing Scope
  • Google Updates
  • Social Media Marketing
  • Digital Marketing Terminology
  • Websites – Structure and Design
  • What is SEO? Why a Business needs SEO?
  • Components of SEO
  • On-page SEO
  • Webmaster Tools – Google Search Console, Yahoo & Bing Webmaster

10 reviews for Digital Marketing & SEO Complete Course: Latest Edition 2021 – Udemy

  1. Donny Phan

    Super practical. Lessons are catered towards anyone looking to find work in this industry. It felt very comprehensive and gave me a broad understanding of the programming spectrum

  2. Madhav raj Verma

    Thanks for your great effort. i am fully satisfied with this course the way you teach and your explanation are very clear ,The content you provide in your course no one can do this at this price.

  3. Sachin Gupta

    I really didn’t want to leave a low rating as Angela is a great teacher. The 1st half of this course was terrific. The 2nd half was terrible. Under the justification of “teaching students how to figure things out on their own”, pretty much all videos and all explanations were dropped. You were just told what to do, given links to documentation and told to figure it out on your own. I understand doing that to some degree, but to revert to that entirely for nearly half the content barely makes this a course. It’s just a list of things for you to learn, then you’re left on your own to learn them. The 2nd half was so bad, especially the data science component, that I didn’t bother finishing the course.

  4. Vincent Beaudet

    Amazing 40 days course.
    Angela is a great teacher.
    The other 60 days are all about web developement, interacting with web pages, on your own with little to no explanations. I did not expect that at all. I wanted to learn more about software and scripting.
    This left me disappointed , confused and i started to doubt myself. Not a fun experience after the amount of effort i’v put in this course.

    Exercices format and explanations for the first 40 days were worth it tho.

  5. Ben K

    Not just an introduction to python, but really helps you learn fundamental aspects of python and coding in general. Some parts may require some knowledge on the subject (data science comes to mind) and there is quite some web development in the course. So, a few areas were not completely to my liking (I would have liked to see it done differently), but this course deserves the 5 stars in my opinion.

  6. Omid Alikhel

    I found the method a bit difficult when a code is written and then changed back to something different, with no enough explanation of how something happened and where it came from or a step by step explanation of why something is happening, i have no doubt in the instructors talent, but we are beginners!

  7. Alica Cverdeľová

    I love this course, Angela explained it very easily and clearly from the beginning, but I loved her 1 minute final videos, which ended later: What a pity.
    BUT I felt a little disappointed now with the project Day 39/40. Where I was maximally lost, I could not come out of where to look for anything and it was poorly explained and the biggest mistake was that there were no videos with explanations, I think it was quite a complicated project where many things were used and no explanation, only the final results. And they carried a few things in the projects before, so I had her project run once and it showed her the mistake as well as me, so in that case you have to leave it at that and what else is a shame. It’s hard to do a project when you don’t see what’s going on there.
    I’m a little worried about the next few weeks, and I hope it won’t be a waste of time.

  8. Szymon Kozak

    I think that the course tutor is really good in giving right information to learn at the right time. Thanks to this fact, my understanding of coding in python after 29 days of learning is above my expectations.

  9. Begoña Ruiz Diaz

    Ha sido la mejor elección que podría haber hecho.

  10. Vaibhav Sachdeva

    I want to thank Angela for making such an amazing course. It really helped me explore more things with python.

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