What you’ll learn
Build and rework strategies around the experiences of users and become a partner at a business table
Create meaningful and unique value propositions and fully integrate them within the process of UX Design
Build multiple business models integrated with the value proposition packing a massive value punch!
BECOME UX STRATEGIST
The key step towards becoming the Ultimate UX Designer
Know what you design limits are – No more time wasted – design for a tangible result
Become the partner in the discussion – not just a designer – Business goals – focus on the outcome – not the output
Know who you’re designing for and why – Map out the ecosystem of the project stakeholders and create their archetypes
Be able to create great Value Propositions – Make sure what you offer is unique and fully understand what it is
Be able to create a Business Model that fully supports you Value Proposition – Cover all the basis of the business and why should the end-customer care
Be able to consistently rework the strategy – Know exactly which end-user to talk to and what about as well as correct the course of the business
2,5 hours of knowledge packed content!
7 immersive canvases fully integrated in the User Experience Strategy Process – available for you to download and use everyday!
86 cards in a Beautiful Profiling Card Deck allowing you to create meaningful user experience archetypes in no time!
Resources – canvases and the Profiling Card Deck for you to download and use on your projects daily!
In this course you’ll learn everything there is to know about user experience strategy. This is the only course on the market that not only shows the high-level process but also goes through each one of the steps in detail. In this user experience strategy course you’ll get to work on an actual business case example – we’ll be using out own tools to create an online academy: 99 grit academy for designers. This will allow you to fully understand how the User Experience Strategy tools work – we will not only show you the tools but also real examples of the results so that you know exactly what kind of results you should be expecting from each method. You’ll learn User Experience Strategy focused on knowing what your design limits are, what is the outcome we’re trying to achieve, who is the main project stakeholder and why, creating a great value proposition and putting it into the ecosystem of a business model. All of it wrapped together with a User Experience Strategy Rework Canvas.
In this UX Dtrategy course you will learn:
how to tackle any User Experience Strategy challenge that has been presented to you
7 methods that are fully integrated creating this unique User Experience Strategy Process
how the entire User Experience Strategy works so that you can use any methods you might already know or even create you own exciting methods
The course is taught by Andy Woynarowski – a charismatic leader disrupting the landscape of design in Europe. Andy is a determinist and an artist as well as design thinking and experience design expert – he combines the worlds of arts and processes, making it easy to understand how the design thinking process works. Everything is explained using a cause and effect methodology – every User Experience Strategy process step creates value for the next step. If you ever felt like wasting time, resources and money on a full day workshop as it didn’t lead to anything meaningful and lacked purpose – this User Experience Strategy course will cover this exact aspect with diligence and focus. The presented User Experience Strategy process is the only one that covers all aspects starting with Design Limits and finishing on the tangible rework-able User Experience Strategy where the vision is being transformed into reality. If you’re fed up with lack of design impact or think that it’s just about glueing post-it notes to the wall – this User Experience Strategy course is the first one that changes this approach.
Andy worked for Deloitte Digital as Head of Service Design capability in Central Europe and currently is the CEO of 99grit – a creative agency combining Experience Design (UX Design and Service Design), Digital Strategy, Design Thinking and Concept Art into one powerful package making a tangible design impact in Europe. He has worked as part of Research and Development Teams, Software Houses employing north of 500 Developers where he’s built the entire Experience Design Team and the design thinking approach from scratch and lead the team that delivered the entire creative part of a Digital Transformation project for 25 000 000 EUR.
Who this course is for:
- UI Designers
- Graphic Designers
- UX Designers
- UX Strategists
- UX Researchers
- Anyone wanting to start their career in User Experience Design – this is the first step!
- UX Strategy – Step # 1 – Know your design Limits
- UX Strategy – Step # 2 – Become the partner in the discussion
- UX Strategy – Step # 3 – Know who you’re designing for and why
- UX Strategy – Step # 4 – Be able to create great Value Propositions
- UX Strategy – Step # 5 – Be able to create a Business Model
- UX Strategy – Step # 6 – Be able to consistently rework the strategy
- UX Strategy – Closing thoughts